Core Principles

Values are important to us. In addition to its core competencies, every company has its core values. These are ours:

Research Comes First

company principlesWe don’t assume you “just need a better web page”.  Our priority is to identify what your objective is and suggest the strategies to achieve it.  Perhaps you want more clients or a different type of client.  Perhaps you want to be moving some of your customer services to the web to reduce cost and increase client access.   We will qualify what it is that you want to get out of your internet marketing, then research and present a plan to meet those goals.  Sometimes our plans are a simple tweak to the SEO on your site.  Sometimes it is a Google Ad Words campaign with some targeted landing pages. Sometimes it is a full web design.  The client’s objectives determine our prescription.  Every client’s situation is unique.

company valuesTrack Everything: This is Science

Internet Marketing is unique compared to other marketing mediums in that impressions, clicks and other online behaviour can be tracked in real-time.  Tracking takes the guesswork out of marketing and turns it into science.  Your online marketing initiative should show tangible ROI or it is not worth pursuing.

company ethicsDo Not Reinvent The Wheel

Internet programming has been modularized.  Content Management Systems like WordPress and its huge library of plugins allow you to quickly add features that years ago would have meant custom programming at a significant expense.

Done is Better than Perfect

We subscribe to the MVP approach to our projects. MVP = Minimal Viable Product.  We have learned the hard way ourselves and witnessed others get hung up on making a project “perfect” while costs balloon and timelines are missed.  The big picture objective is paramount. Marketing must more than pay for itself and that requires discipline.

company accountabilityAccountability

We believe in clear open lines of communications and accountability to our clients.  That is why we use the Basecamp project management system.  It allows us to post your project to do list and for you to comment on and review where we are at any time.  The system will send you daily updates on where we are at and what we are working on.

Long Term Relationships

Our desire is to have a long-term ongoing relationship with each of our clients that gives them the demonstrable results they seek.  We only propose win-win affordable strategies that meet client needs as opposed to a costly oversell “go big or go home” approach that sacrifices a long-term relationship.

corporate cultureUnder-promise and Over-deliver

No one likes having their expectations built up only to have them not delivered on.  It isn’t conducive to long-term relationships.  Our approach is to be realistic and understated.

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