Search Campaigns
We set up and manage search campaigns on Google Ads and Microsoft Ads (Bing).
What is a Search Campaign?
A pay-per-click (PPC) search campaign is an online advertising strategy that allows you to promote your products or services through search engines such as Google or Bing.
Advertisers bid on specific keywords related to their offerings, and when users search for those keywords on search engines, the ads may appear at the top or bottom of the search results page. These ads are typically text-based and include a headline, description, and a link to the advertiser’s website.
Advertisers only pay when users click on their ads, making it a pay-per-click advertising model to attract relevant traffic to their websites and generate conversions.
Benefits of Search Campaigns
How We Use Search Campaigns
We suggest that search campaigns make up about 80% of your PPC advertising budget. To maximize the effectiveness of these campaigns, we create distinct ad groups for each of the services you provide. This segmentation allows us to tailor the ad copy to match the specific interests of searchers as expressed in their search terms.
We also set up ad groups with the names of your competitors. This strategic move enables us to leverage the competition to your advantage. By bidding on the names of your competitors and showcasing your unique value propositions, we can redirect potential customers who were initially considering your competitors to explore your offerings instead.
The frequency and prominence of your ads in search results are influenced by several key factors. First and foremost, your budget allocation plays a crucial role in determining how often your ads are displayed. A larger budget can potentially increase your ad’s visibility and reach. Additionally, the relevance of the search terms to your chosen keywords, the wording and quality of your ad copy, and the content on your website all impact how Google ranks and displays your ads.
In essence, the success of your search campaigns hinges on a combination of strategic planning, budget allocation, keyword relevance, compelling ad copy, and website content. By continuously refining and optimizing these elements, we can help your business stand out in the competitive online landscape and attract valuable leads and customers.
