SEO2017-12-15T19:33:22+00:00

Search Engine Optimization (SEO)

seo-audit-checklistIs your website optimized so that your customers can find you in search engines like Google, Bing and Yahoo?

Search Engine Optimization (SEO) Audit

Technical SEO Audit: PPC Solutions can review your website to ensure that it is following the latest SEO best practices.  Google routinely updates its algorithm to determine the ranking for each search term so that low quality websites get pushed down and the most relevant websites appear at the top.  We suggest an SEO audit on your site every two years to ensure that you are getting the most out of your website’s marketing power.

Typical problems we find include:search-optimization

  • lack of keywords or search awareness in web page titles,
  • no explicit META description for each page,
  • no ALT tags (text descriptions) on images,
  • improper use of site headings,
  • not enough text on the site,
  • sites improperly set-up for WWW and non-WWW variations of the site, and;
  • no use of schema tags.

Keyword Audit: In addition to a technical SEO audit, we’ll look at what search keywords your site is ranking for, how it compares to your competitors, and any adjustments that you should make in your SEO strategy. We’ll review your Google Analytics and Google Webmaster Tools statistics (if available) and if not, implement them.  We’ll run your site through tools like Moz’s Open Site Explorer to review inbound and outbound links.

Your deliverable will be a full written report of what we found and what we think you should do.

Audit Implementation Service

With each audit, PPC Solutions will estimate the cost of the recommendations.  You may then choose to have us implement them, or implement them yourself or someone else.

canada-ppc-firmWhat We Will Not Do

We won’t engage in “black-hat” SEO methods that might help your website in the short-term, but harm it in the long-term with the potential to attract a manual Google penalty.  We won’t buy or sell links.  We won’t attack your competitor’s site with negative-SEO methods.

Pricing

web-design-costSEO audits typically range from $300 for small sites to $1,000 for larger sites.  Implementation pricing depends on the issues identified by the audit.  Implementation is typically billed at $85/ hour.

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