Content Management Systems like WordPress allow you to change the look of the web design by downloading a different “theme”. A theme is a free or low-cost ($50) module that determines the graphical look of the web design such as the positioning of its key elements, fonts, colours etc. Based on the client’s personal preferences and site’s objectives, we usually suggest two or more themes from sources such as ThemeForest for you to review and select from. While no single theme may be exactly what you have in mind, that’s okay. We’ll choose one that is close and make minor changes from there. This saves considerable time and cost from starting with a blank screen.
Web design is like fashion, and inevitably what looks great now will seem passé in a few years time. When that happens, all we need to do is to select a new theme and your existing content will automatically be reformatted to the new style by the content management system.
We recommend a theme that is responsive so that it nicely re-formats no matter what device or screen size it is viewed on. We also recommend retina ready themes that are able to display higher resolution images for those with higher resolution devices that will eventually become the norm.