Pay-Per-Click Account Set-up Costs

While large pay-per-click firms have minimum ad spends and contracts, we don’t.  We are confident that you will be happy with the Return on Investment (ROI) in your online advertising campaign that we don’t need to handcuff you.  Our services and Google Ads can be cancelled at any time.  You always own your account.  Our pricing is transparent.

We work on a simple hourly basis, charged to the minute.

We don’t ask for a percentage of your total ad buy or a contract.  As a time-based service provider, you can trust our advice on your ad budget without worrying that we are trying to increase your ad buy for us to get more commissions.  Our only remuneration comes from you.  We don’t get paid by any of the platforms we provide management services for.

Our Fees

We charge $135 CAD per hour plus GST for Canadian companies.  We invoice on the last business day of each month NET 30.  Through our QuickBooks invoice system, we accept, credit cards and debit cards. This is handy for our US customers who can pay their CAD bills in CAD with their USD credit card.  The credit card provider does the currency conversion.  We also accept e-transfer and can set up direct deposit.

No Contracts or Minimum Ad Spends

We don’t tie clients into a contract or insist on a percentage of the ad spend.  As a small boutique company, our overhead is low, and clients enjoy the benefits of working with the same account manager all the time.

Typical Client Charges

Below are some typical billing scenarios for our clients.  Compare our rates with our big agency competitors with office space, more staff and overhead.  They typically charge $350 – $500 per month per account.

Hourly Rate

$135CAD*
  • Charged to the minute.
  • We invoice on the last business day of the month NET 30. Pay online with your credit card, debit card or e-transfer.
  • No contracts or minimums.
  • * plus 5% GST (Canada only)

Advertising Cost is Extra

The pay-per-click (PPC) platform such as Google Ads, Microsoft Ads, or Meta Ads will charge you their own fees directly on your credit card.  Invoices and receipts are available from the provider by logging into your PPC account with them.

Monthly Account Reviews

Typically we spend 45 to 90 minutes reviewing & optimizing a Google Ads account every 4 to 8 weeks.  Most of our clients are on a 60-minute 5-week schedule.  The schedule is negotiable with you.  For sites with higher ad spends and more traffic, we recommend reviews at least once a month as usually, we find optimizations that pay for themselves. (Typical charge: $135 CAD +GST.)

Google Ads Setup

For most new clients it takes us 3 to 4 hours to set up a new Google Ads account, from scratch with Google Analytics and conversion tracking.  (Typical charge: $540 CAD +GST.)

New Account Reviews

In the first two months, new Google Ads accounts benefit from more frequent optimizations.  Typically a week after a new account is set up, we will spend 90 minutes optimizing it.  We’ll then perform a 60-minute review 3 weeks later.  Usually, after that, we can move to a longer 4 to 6 week review cycle. (Typical charge: $135 CAD +GST.)

How much should I spend on online advertising?

We have managed PPC advertising budgets as low as $100 per month for local businesses, but most of our clients are in the $500 to $1,500 per month range.

Once we’ve chatted with you about the products or services you offer, your service area, and your marketing goals, we’ll be able to suggest the budget that we think will work best for you. The cost-per-click varies widely among different business sectors.

Helpful Links

Digital advertising now makes up more than three-quarters (76.7%) of all ad spending in Canada. (Source: eMarketer, Canada Digital Ad Spending 2025)

Google handles about 90% of all searches worldwide (Source: StatCounter)

Google Ads Up To $1,800 CAD Coupon Offer

Get Up To $1,800 CAD in Free Google Ads Credit

New Google Ads advertisers in Canada can choose from three sign-up offers: spend $600 and get $600 in ad credit, spend $1,800 and get $1,200, or spend $3,600 and get $1,800, all within the first 60 days. As a Google Partner Agency, we’ll help you choose the offer that best fits your budget when we set up your account. View the full terms and conditions.

Meta (Facebook and Instagram) Ads discontinued coupons in 2016. Microsoft Ads and LinkedIn Ads do not offer coupons.

 

Start the conversation

Take the Next Step

We'll review your existing online marketing campaign and provide actionable suggestions such as PPC, SEO, or design to take your marketing to the next level.
Start the conversation