Pay-Per-Click Account Set-up Costs

While large pay-per-click firms have minimum ad spends and contracts, we don’t.  We are confident that you will be happy with the Return on Investment (ROI) in your online advertising campaign that we don’t need to handcuff you.  Our services and Google Ads can be cancelled at any time.  You always own your account.  Our pricing is transparent.

We work on a simple hourly basis, charged to the minute.

We don’t ask for a percentage of our total ad buy or a contract.  As a time -based service provider, you can trust our advice on your ad budget without worrying that we are trying to increase your ad buy for us to get more commissions.  Our only remuneration comes from you.  We don’t get paid by any of the platforms we provide management services for.

Our Fees

We charge $135 CAD per hour plus GST for Canadian companies.  We invoice on the last business day of each month NET 30.  Through our QuickBooks invoice system, we accept, credit cards and debit card. This is handy for our US customers who can pay their CAD bills in CAD with their USD credit card.  The credit card provider does the currency conversion.  We also accept e-transfer and can setup direct deposit.

No Contracts or Minimum Ad Spends

We don’t tie clients into a contract or insist of a percentage of the ad spend.  As a small boutique company, our overhead is low, and clients enjoy the benefits of working with the same account manager all the time.

Typical Client Charges

Below are some typical billing scenarios for our clients.  Compare our rates with our big agency competitors with office space, more staff and overhead.  They typically charge $300 – $500 per month per account.

Hourly Rate

$135CAD*
  • Charged to the minute.
  • We invoice on the last business day of the month NET 30. Pay online with your credit card, debit card or e-transfer.
  • No contracts or minimums.
  • * plus 5% GST (Canada only)

Advertising Cost is Extra

The pay-per-click (PPC) platform such as Google Ads, Microsoft Ads, or Meta Ads will charge you their own fees directly on your credit card.  Invoices and receipts are available from the provider by logging into your your PPC account with them.

How much should I spend on online advertising?

We have managed PPC advertising budgets as low as $100 per month for local businesses but most of our clients are in the $500 to $1,500 per month range.

Once we’ve chatted with you about the products or services you offer, your service area, and your marketing goals, we’ll be able to suggest the budget that we think will work best for you.  The cost-per-click varies widely among different business sectors.

Helpful Links

Digital ad spend in Canada in 2019 was CA$8.80 billion, or 53.5% of total ad spending. (Source: eMarketer, March 2019)

93% of online experiences begin with a search engine (Source: eMarketer, March 2019)
Google Ads $600 CAD Coupon Offer

Get Up To $600CAD / $500USD in Google Ads Credit

When you sign up with a new Google Ads account, we automatically generate a coupon using our Google Partners Dashboard. Google’s current offer is $600 CAD / $500 USD if that same amount is spent within 60 days. View the full terms and conditions. In 2016 Facebook Ads formally discontinued coupons. Microsoft Ads and LinkedIn Ads do not offer coupons.

 

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