Pay-Per-Click Account Set-up Costs

While large pay-per-click firms have minimum ad spends and contracts, we don’t.  We are confident that you will be happy with the Return on Investment (ROI) in your online advertising campaign that we don’t need to handcuff you.  Our services and Google Ads can be cancelled at any time.

We work on a simple hourly basis.

We don’t demand a percentage of our total ad buy.  As an hourly service provider, you can trust our advice on your ad budget without worrying that we are trying to increase your ad buy for our own purpose.

Our Fees

We charge $110 per hour, minimum 15 minutes, billed on the last business day of each month. Typically it takes about 4 hours to set-up a new Google Ads account for most small to medium-sized businesses. Thereafter, it usually takes us 1 to 1.5 hours per month to review, report on and optimize the account.

No Contracts or Minimum Ad Spends

We don’t tie clients into a contract or insist of a percentage of the ad spend.  As a small boutique company, our overhead is low, and clients enjoy the benefits of working with the same account manager all the time.

Typical New Client Charges

Below is what our clients typical see on their first few invoices from us.

Ad Campaign Set-up

$440typical cost
  • Includes: 4 hours set-up time of search, branded, remarketing & display campaigns
  • Includes: set-up of website goal & conversion tracking
  • Includes: set-up of automated monthly reports
  • Packages beyond the scope above are charged at $110 per hour

Cost of Advertising is Extra

The pay-per-click (PPC) provider such as Google Ads or Microsoft Ads will charge you their own fees directly on your credit card.  Invoices and receipts are available from the provider by logging into your PPC account with them.  Alternately, we can email you their invoices directly at a cost of $5 / month.

How much should I spend on online advertising?

We have managed PPC advertising budgets as low as $100 per month for local businesses.  Once we’ve chatted with you about the products or services you offer, your service area, and marketing goals, we’ll be able to suggest a budget that will work for you.  The cost-per-click varies widely among different business sectors.

Helpful Links

Digital ad spend in Canada in 2019 was CA$8.80 billion, or 53.5% of total ad spending. (Source: eMarketer, March 2019)

93% of online experiences begin with a search engine (Source: eMarketer, March 2019)

Google Ads Coupon – Get at least $150 in Ad Credits

When you sign up, we can generate a coupon from Google for you using our Google Partners account. Usually, the coupons provide a minimum $150 credit up to $500 depending on the account budget. In 2016 Facebook Ads formally discontinued coupons. Microsoft Ads does not offer coupons.


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