Pay-Per-Click Account Set-up Costs

While large pay-per-click firms have minimum ad spends and contracts, we don’t.  We are confident that you will be happy with the Return on Investment (ROI) in your online advertising campaign that we don’t need to handcuff you.  Our services and Google Ads can be cancelled at any time.

We work on a simple hourly basis.

We don’t demand a percentage of our total ad buy.  As an hourly service provider, you can trust our advice on your ad budget without worrying that we are trying to increase your ad buy for our own purpose.

Our Fees

We charge $95 per hour, minimum 15 minutes, billed on the last business day of each month. Typically it takes about 4 hours to set-up a new Google Ads account for most small to medium-sized businesses. Thereafter, it usually takes us 1 to 1.5 hours per month to review, report on and optimize the account.

No Contracts or Minimum Ad Spends

We don’t tie clients into a contract or insist of a percentage of the ad spend.  As a small boutique company, our overhead is low, and clients enjoy the benefits of working with the same account manager all the time.

Typical New Client Charges

Below is what our clients typical see on their first few invoices from us.

Ad Campaign Set-up

$380typical cost
  • Includes: 4 hours set-up time of search, branded, remarketing & display campaigns
  • Includes: set-up of website goal & conversion tracking
  • Includes: set-up of automated monthly reports
  • Packages beyond the scope above are charged at $95 per hour
* plus 5% GST

First 30 Days

The $380 account set-up plus 3 additional hours ($285) for 2 reports & optimizations

Next 30 Days

Typically the second month requires 2.5 hours review & optimization ($237.50)

Monthly Thereafter

Typically we spend 1 to 1.5 hours per review & optimization ($95 – $142.50)

Cost of Advertising is Extra

The pay-per-click (PPC) provider such as Google Ads or Microsoft Ads will charge you their own fees directly on your credit card.  Invoices and receipts are available from the provider by logging into your PPC account with them.  Alternately, we can email you their invoices directly at a cost of $5 / month.

How much should I spend on online advertising?

We have managed PPC advertising budgets as low as $100 per month for local businesses.  Once we’ve chatted with you about the products or services you offer, your service area, and marketing goals, we’ll be able to suggest a budget that will work for you.  The cost-per-click varies widely among different business sectors.

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