Sample Client Report

For all of our clients, we provide routine transparent reports on their overall website activity and pay-per-click platform performance.  For most of our clients this occurs every 4 to six weeks, but you can specify your own update schedule.

Our reports are broken into two parts:

PDF or Online Dashboard Report

We provide a comprehensive 10-15 page PDF showing the most relevant key performance metrics from Google Analytics® and your pay-per-click platform like Google Ads® or other platforms.

Email Summary

In a covering email to you, we summarize our main findings in the PDF report, and provide you will a list of the optimizations we made to the account.

Within the PDF report we divide the report into two sections.

Website Performance

This first section details your website’s performance from all channel traffic including pay-per-click. Knowing how well your website is performing overall gives us insight into the pay-per-click platforms’ performance. For example, if your organic traffic was down in a given period, it’s likely a Google Ads® search campaign would also be down.

PPC Platform Performance

This second section details with pay-per-click performance. (ie. Google Ads®)  In this section, we clearly highlight how much you spent and what specific leads you got for your ad spend. We highlight the type of campaigns that we used and the performance of each.

Google Analytics® Metrics

  • Sessions

  • Conversions/Leads

  • Users

  • Source/Medium

  • Geography

  • Demographics

  • Device

  • Landing Page Performance

PPC Platform Metrics

  • Cost

  • Conversions/Leads

  • Clicks

  • Impressions

  • Average CPC

  • Click Through Rate

  • Geography

  • Demographics

  • Device

  • Campaign Performance

  • Ad Group Performance

  • Keyword Performance

  • Ad Copy Performance

Download Report & Covering Email

The anonymized report below was sent to a longtime client with a dental practice that used Google Ads®.  They have a very simple one campaign structure.  (Most of our clients also have branded search and a display remarketing campaign.) We have removed certain details to protect the client’s identity.  We have also chosen a report that shows a decline in performance to highlight that we use objective science-based reporting and don’t sugarcoat our findings.

Download Sample PDF Report

Sample PPC Covering Email

or click here to start download.

Download Covering Email Sample

Sample PPC Covering Email

or click here to start download.

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