Branded Search Campaigns

A branded search campaign typically makes up 5-10% of a search campaign budget. This campaign targets the company’s name so that competitors can’t take the top ad position. By bidding on your own brand keywords, you ensure that your website and offerings appear prominently at the top of search engine results when users search for your brand.

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Benefits of a Branded Search Campaign

Increased Visibility

Branded campaigns ensure that your brand is at the top of paid branded search results, reinforcing brand recognition among users.

Low Cost

Search engines reward branded campaigns with high-quality scores, leading to more favourable ad placements and lower cost per click.

Stop Competitors

If a competitor bids on your brand name, a defensive branded campaign will show your brand ad above their ad.

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